Built on Solid Research Foundations
Everything we do stems from Dr. Thanh Nguyen's doctoral research at Hanoi University of Business and Technology. Her 2019 dissertation on "Predictive Budget Variance Analysis in Emerging Markets" became the theoretical backbone for what we built.
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Three-year longitudinal study tracking 847 Vietnamese SMEs through complete budget cycles
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Collaboration with Vietnam National University's Economics Department on behavioral finance patterns
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First comprehensive analysis of cultural factors affecting budget adherence in Southeast Asian markets
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Integration of traditional Vietnamese business practices with modern financial planning methodologies